Each video is 5–8 minutes. Watch the whole thing in under an hour, or spread it out — it's yours whenever you want it.
Instant Access — Watch Today, Ready by Black Friday
The Black Friday Sprint
7 short videos. One real plan. Everything you need to be ready for the biggest sales weekend of the year — built in a weekend, not scrambled together the week of Thanksgiving.
Get Instant Access — $27
The Hook
Last year, over 197 million people shopped between Thanksgiving and Cyber Monday. Total spend crossed $40 billion — in five days.
That's not a stat to make you feel behind. It's proof this is one of the biggest buying moments of the entire year, and it's happening whether your business is ready for it or not.
The question is simple: are you going to get your share of it, or are you going to be scrolling your phone on Black Friday watching everyone else's sale fly by?
Get Instant Access — $27The Problem
You already know Black Friday matters. What you don't have is time or a plan.
So every year it goes one of two ways:
- You throw something together the week of Thanksgiving. A rushed discount, a half-written email, a post you forgot to schedule. It works okay, but it's nowhere near what it could have been.
- Or you do nothing at all, and tell yourself you'll "really go for it" next year.
Both of those come from the same place — treating Black Friday like a to-do list item instead of what it actually is: a real launch. And real launches need a plan built before the week it happens, not during it.
Black Friday Sprint
The Black Friday Sprint is 7 short, straight-to-the-point videos that walk you through building your entire Black Friday plan — offer, emails, content, partnerships, and the follow-through after the sale ends. No fluff, no 3-hour course. Just what you need, in the order you need it.
Watch it in one sitting, or work through it video by video over a few days. And you're not just watching — every video comes with its own 1-page companion resource (a checklist or worksheet), so you're not just nodding along; you're actually building your plan as you go.
What's Inside — 7 Videos + 7 Companion Resources
the numbers that make this opportunity real, why right now (not the week of Thanksgiving) is your actual deadline, and the mindset shift from "I'll figure it out later" to treating this like a real launch
Companion: The Real Deadline Reality Check (self-assessment checklist)
discount vs. bundle vs. value-add without slashing your margins, plus how to run giveaways that grow your email list at the same time
Companion: Offer Builder Worksheet
how to wake up a quiet list before you ever pitch, what to send, how many emails to send, and how to test your subject lines before you hit send
Companion: Re-Engagement Email Checklist
how to find your "natural marketing marriage," bundle with a complementary business, and grow both your lists at once
Companion: Partnership Brainstorm Page
build your full social + email content calendar using AI, so you're never live-posting during your busiest selling weekend
Companion: Content Calendar Checklist
why the promo doesn't end when Black Friday does, how to turn Giving Tuesday into a values-aligned extension of your promo, and how to follow up with buyers after the sale ends
Companion: Post-Sale Follow-Up Checklist
taught by paid ads specialist Lindsey Rains, covering budget, the 3 ad types you actually need, why retargeting outperforms cold traffic during this window, and the most common mistakes to avoid
Who This Is For
- Small business owners who want a real Black Friday plan, not just good intentions
- Anyone who's tired of throwing something together the week of Thanksgiving
- Product-based and service-based businesses — every strategy translates to both
- Business owners who'd rather watch 7 short videos (and fill in 6 simple worksheets) than sit through another all-day course
This isn't for you if you're looking for a done-for-you service — though stick around, because there's an option for that too once you're inside.
7Videos
7Companion resources
5–8Minutes each
InstantAccess
7-dayGuarantee
The Black Friday Sprint — $27
- 7 short, focused videos (5–8 minutes each), including a bonus module taught by guest paid-ads specialist Lindsey Rains
- 7 One-page companion checklists & worksheets — one for each core video, so you build your plan as you watch
- Watch on demand, any order, any pace
- Instant access — start today
At checkout, you'll also have the option to add done-for-you AI prompt packs so you're not starting from a blank page — completely optional, and only if you want it.
7-day guarantee
7-day guarantee, no questions asked. Not because we think you'll need it — because there's simply no way you watch this, fill out the companion worksheets, and walk away without a real plan.
FAQ
Each core video comes with its own 1-page checklist or worksheet — a quick, guided way to actually apply what you just watched instead of letting it stay theoretical.
Yes. Every strategy in this series is built to work for both product-based and service-based businesses, and we call that out directly inside.
Immediately after checkout — no waiting, no drip schedule.
This is exactly why it exists. You can move through it fast and still have a real plan in place before the week of Thanksgiving.
Black Friday is coming whether you're ready or not.
The only question is which side of it you're on.
Get Instant Access — $27Instant access · 7 videos + 7 companion resources · 7-day guarantee